Eurowings Discover Partnering with AERQ for Digitalization in the Cabin

Eurowings Discover and AERQ announced a partnership to overcome current limitations in inflight entertainment and connectivity. Eurowings Discover is a new leisure carrier of Lufthansa Group with a fleet of A320 and A330 aircraft. AERQ’s open IT platform AERENA boosts digital cabin innovations throughout the travel journey and will facilitate greater passenger engagement onboard the aircraft.

By installing the fully-fledged AERENA inseat system on initially one A320 in 2023, the test aircraft will be used to roll out a game-changing digital experience on board, supported by a state-of-the-art cloud-based infrastructure. The seat-centric inseat system provides passengers with an upscale inflight entertainment experience building on latest technologies. A touchpoint of AERENA that inspires interaction and drives engagement, also through a PED (Personal Electronic Device) friendly environment.

“We are looking forward to this partnership with AERQ, as we believe in the great benefit of AERENA to our guests. By smart data capturing, analytics, and matching, we can learn about the passengers’ entertainment demands and address them specifically. Continuous development of onboard entertainment is at the core of our product strategy”, said Maximilian Meintgens, director Product & Marketing at Eurowings Discover. “Passengers want their flights to be as comfortable and entertaining as possible. This is especially true on our medium-haul flights where passengers are less likely to want to view content on smaller personal device screens, deal with power issues, and juggle seat real estate for where to place their devices. The partnership between AERQ and Eurowings Discover makes the time onboard more valuable for passengers.”

“Eurowings Discover profits from AERENA’s agility that allows rapid updates of all content, whether it is AVoD, the graphical user interface (GUI) or any application to move the experience and engagement to a new level. With AERENA Eurowings Discover can customise its on-board product and truly differentiate from competitors”, explained Son Yob (Louis) Pak, co-managing director at AERQ. “The carrier can personalise the passenger’s encounter. For instance, if you prefer to watch action movies, you can see the related content on your screen. This way airlines will be more than a means of transport, but will bring meaning, joy and value to journeys across their fleets.”

“AERENA not only ensures that an airline gets to know its passengers better. The platform also opens new revenue opportunities for Eurowings Discover. With the airlines’ and AERQ’s partner base, data driven selections, mobile device integration and a lot more ancillary revenues such as advertising, gaming, destination content, etc., can be increased substantially”, added Arnd Kikker, co-managing director at AERQ. “AERENA will be the key platform in making the additional revenue in terms of the full travel chain.”