HySpecIQ Expands Business Development, Hires General Manager of the Middle East, Global Director of Partnerships and Marketing

HySpecIQ, a provider of airborne hyperspectral imagery from space, has added two key hires to its business development team. Farris ElNasser will serve as the general manager for the Middle East and Todd J. Woods will serve as the global director of partnerships and marketing.

“We are very excited to welcome Farris and Todd to our growing team here at HySpecIQ,” said John DeBlasio, CEO of HySpecIQ. “Together, their contribution will not only expand HySpecIQ’s global reach and overall market development for hyperspectral imaging, it will also bring a heightened focus to the needs of HySpecIQ’s prospective customers.” 

Prior to joining HySpecIQ, Farris ElNasser served 20 years in the U.S. Air Force, having held a broad range of leadership positions as a Middle East Foreign Area Officer leading Special Operations aviation advisory missions, diplomatic engagements, and negotiations with foreign military and governmental officials in over 15 countries throughout the Middle East and Central Asia. After his Military career, ElNasser founded Lion-Archer LLC, an international consulting practice.

El Nasser is a first-generation American of Jordanian descent, and has traveled extensively throughout the Middle East region, starting at an early age. He holds a Bachelor’s Degree from the United States Air Force Academy and a Master’s Degree in Middle East Studies from the United States Naval Postgraduate School. 

Prior to joining HySpecIQ, Todd Woods’ 25+ year career spanned international and domestic U.S. market expansion and business development for clients and companies ranging from Fortune 500 enterprises to venture-backed and early stage startups. His experience in global business development has provided him with a unique and broad perspective in a range of industries and markets, including Asia, the Middle East, Southeast Asia, Russia and the EU, to name a few. 

Most recently, Woods was responsible for the development and acquisition of key category leader accounts for technological advancement in the health and wellness industry. Woods holds a Bachelor’s Degree from Utah State University and a Master’s of Business Administration from the University of Iowa.

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